Manchester United - Head of eCommerce - Application 2026

DanielNugent

Digital Marketer - Brand Founder - AI Builder

I have built and scaled a 7-figure eCommerce brand from scratch, while simultaneously sitting at the front row of world-class eCommerce growth at Irish unicorn Wayflyer - a fintech serving 6,000+ DTC brands globally. Scrappy founder energy, sharpened by tech-unicorn experience.

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94
HEAD OF
eCOMM
🇮🇪
WAYFLYER
Daniel Nugent
D. NUGENT
97
Brand
95
eComm
93
AI
96
Founder
94
Content
92
Marketing
7-Figure eCommerce Revenue ✦Sold in over 80+ Countries ✦Deep AI Experience ✦Performance & Lifestyle Brand Founder ✦Analytics & Data Native ✦Podcast Host & Guest ✦Shopify Platform Expert ✦Multi-disciplinary Operator ✦Irish 30 Under 30 ✦7-Figure eCommerce Revenue ✦Sold in over 80+ Countries ✦Deep AI Experience ✦Performance & Lifestyle Brand Founder ✦Analytics & Data Native ✦Podcast Host & Guest ✦Shopify Platform Expert ✦Multi-disciplinary Operator ✦Irish 30 Under 30 ✦
01 - Proposition

Why
Daniel
Nugent

The ultimate eCommerce generalist - and the AI edge to go further.

I have operated across every facet of eCommerce - acquisition, retention, CRO, platform management, analytics, content, data and P&L - as a hands-on founder, and as a senior marketer at Wayflyer, a fintech powering 6,000+ DTC eCommerce brands globally. That dual vantage point - inside a brand and inside the companies funding and advising them - gives me an unmatched view of what separates high-performing stores from the rest.

💰€3M+Revenue bootstrapped at everambr
80+Countries shipping
6National awards
10+Years eCommerce
AICustom tools built
Player Stats
Brand Building97
eCommerce Strategy95
AI & Automation93
Content & Storytelling94
Performance Marketing91
Data & Analytics92
🏟
The Manchester United Opportunity

Manchester United's eCommerce function needs someone who can lead specialists across every channel while remaining deeply hands-on. That's precisely what I've built my career doing - as a founder running every lever myself, and as an operator embedding best-in-class practices learned from hundreds of elite global brands. Add AI-enabled tooling on top, and the opportunity to genuinely transform a world-famous store becomes very real.

Global ScaleFan MerchandiseLocalisationAI-EnabledSports Sector

I don't just talk eCommerce.
I've lived it, built it, and scaled it.

02 - Career

Experience

An eCommerce generalist who can lead specialists -
and use AI to become one when it matters.

03 - Competitive Edge

AI-Enabled
Operator

I don't just use AI - I build with it. Custom tools and workflows deployed across my own eCommerce business and Wayflyer. This is the ability to be a specialist in anything - and for Manchester United, the opportunity to transform an entire eCommerce function.

⚡
Content Production Pipelines
Designed and deployed AI content generation systems at Wayflyer - scaling output while maintaining quality, brand voice and creative cadence across paid and organic.
🌟
Landing Page Design & CRO
Uses AI to rapidly design and iterate high-converting landing pages - from layout and copy to CTA placement and visual hierarchy. Applies the same approach to existing pages, using analytics and heatmap data to identify friction points and implement conversion improvements at pace.
🔧
Custom Built Tools
Built custom AI-powered accounting apps, real-time P&L dashboards and cash flow forecasting for everambr - financial visibility at a fraction of the cost, updated daily.
📈
Analytics Across the Stack
Making sense of cross-platform data - tying marketing performance to financials for a true profitability picture. GA4, channel attribution and conversion rate analysis day-to-day.
🌎
Localisation at Scale
Understands the technical and creative side of international expansion - from localised ad creative, website copy and market-specific content to the platform setup required to sell across geographies effectively.
04 - Media & Content

Storyteller &
Builder

At Wayflyer, I moved beyond marketing into full content creation - cinematic documentaries, social media, ad creative, podcasts and industry-defining data reports.

05 - Recognition

Trophies

2020
30 Under 30
Irish Independent
2019
One to Watch
Sunday Business Post
2019
Best Start-up
IBYE
2019
Lead Entrepreneur of the Year
Enterprise Ireland - William Fry
2019
Local Enterprise Award
Dun Laoghaire Rathdown
2018
National Enterprise Awards
Runner-Up
06 - Education

Qualifications

2016
MSc Digital Marketing (Level 9)
Digital Marketing Institute, Ireland
2013
BComm International w/ French
University College Dublin
2008
Leaving Certificate
Blackrock College, Dublin

Ready to bring a winner's mentality
to Old Trafford's digital shelf.