B2B Marketing  ·  Ecommerce Founder  ·  Dublin

DanielNugent

An all-round marketer with over four years in senior roles at Wayflyer and almost a decade running my own ecommerce brand. At Wayflyer, part of a small marketing team through a period of rapid growth, wearing many hats and helping reshape the company's approach to marketing. Building everambr to 3M+ revenue alongside that has kept me close to the day-to-day decisions business owners face.

See My Work Get in Touch
75%
Wayflyer revenue growth YoY
6K+
Businesses in Wayflyer network
80+
Countries, everambr
10+
Years in market
Daniel Nugent
Daniel Nugent  ·  Dublin, Ireland
Integrated B2B Marketing ◆ AI Content Generation ◆ EMEA Campaign Strategy ◆ Consumer Brand Founder ◆ Cross-region Localisation ◆ Demand Generation ◆ Community Building ◆ Documentary Production ◆ Fintech Marketing ◆ Analytics & Attribution ◆ Integrated B2B Marketing ◆ AI Content Generation ◆ EMEA Campaign Strategy ◆ Consumer Brand Founder ◆ Cross-region Localisation ◆ Demand Generation ◆ Community Building ◆ Documentary Production ◆ Fintech Marketing ◆ Analytics & Attribution ◆
Work

Selected Projects

A selection of campaigns, films, events and tools built across Wayflyer and everambr.

Cole Buxton Visionaries film
▶
Visionaries Film
Cole Buxton
Shot on location in Sicily. A documentary about the people and culture behind one of the fastest-growing fashion brands in the world.
Watch Film
Visionaries Summit
▶
Event
Visionaries Summit
3 days. 9 panels. 30 founders. Conceived, produced and hosted in London and New York.
Watch Highlight Reel
Visionaries documentary series
▶
Documentary Series
Visionaries Series
A seven-episode documentary series about the people building some of the world's most exciting consumer brands.
Watch Now
Social content
▶
Social & Paid Creative
Social Content
Organic content and paid creative, shot and edited in-house.
View on Instagram
Podcast hosting
▶
Podcast
Podcast Hosting
Hosted and appeared on podcasts about consumer brand strategy, founder experience and scaling.
Watch Now
📊Profits in Focus Report
Industry Report
Profits in Focus
Financial benchmarks across consumer brand categories, built from Wayflyer's proprietary dataset.
Download Report
Custom AI tools
AI Project
Custom Built Tools
Bespoke AI tools covering P&L monitoring, cash flow forecasting and content production pipelines.

The best marketing makes people want to watch it.

Experience

Career

Jan 2025 - Present
Wayflyer
Head of Content & Community

Lead customer marketing, content and community, turning Wayflyer's customer stories into campaigns, partnerships and events. Work across the wider marketing team and with Sales and regional colleagues to make those stories useful throughout the buying journey.

  • Revamped Wayflyer's approach to customer proof, bringing documentaries, high-production case studies and paid customer partnerships into one programme that became a staple asset for awareness, conversion and Sales
  • Conceived and directed Visionaries, now a seven-episode documentary series including Cole Buxton, shot on location in Sicily
  • Conceived and produced the Visionaries Summits in London and New York, bringing together leading ecommerce founders and operators
  • Built and manage paid "customer creator" partnerships, developing campaigns with founders who bring their own story, credibility and audience
  • Developed localised campaigns with regional teams — including German brand 3Bears, combining a documentary, case study, paid ads and a paid founder partnership
  • Built an AI-powered "company brain" from hundreds of hours of interview footage, enabling Marketing and Sales to find relevant assets, customer use cases and quotes on demand
  • Used Codex to build landing pages and implement complex website changes for product launches and campaigns, shipping directly without a dev dependency
B2B MarketingAI Workflows DocumentaryCommunity EMEAEvents
May 2017 - Present
everambr
Founder & Co-Owner

Built an eyewear brand to 3M+ revenue, selling in 80+ countries with a two-person team.

  • Personally ran Meta, Google and TikTok advertising, managing budgets, creative testing, targeting and performance reporting
  • Led brand positioning, design and product marketing alongside the day-to-day work of running an ecommerce business
  • Managed Shopify, website content, analytics and international campaigns, balancing growth with acquisition costs, margins and cash flow
  • Secured retail partnerships with Selfridges, Retail in Motion and WTL Dubai
FounderPerformance Marketing ShopifyInternational
Nov 2023 - Dec 2024
Wayflyer
Interim Head of Marketing

Stepped in following a significant restructure, rebuilding the team and function from the ground up.

  • Rebuilt the marketing team and set a new strategic and creative direction for inbound marketing
  • Oversaw SEO, paid media, growth initiatives and CLV improvement, working with Sales leadership on pipeline and revenue tracking
LeadershipSEOPaid Media
Feb 2022 - Nov 2022
Wayflyer
Commercial & Marketing, New Bets

Developed new product opportunities, taking ideas from internal briefs to live campaigns, testing demand and measuring performance.

GTM StrategyProduct Marketing
Nov 2019 - 2021
Lensbuild.com
CMO & Co-Owner

Co-founded an online lens replacement business, 40% equity, full marketing and commercial ownership. Exited 2021.

Jul 2017 - Sep 2019
In The Company of Huskies
SEO Executive

SEO strategy for 123.ie, The Open University and Failte Ireland.

Sep 2013 - Sep 2014
CKSK New York
Digital Marketing Intern

Campaigns for Heineken, PlayStation and Pernod Ricard at a creative agency in New York.

AI & Technology

AI-First Operator

Hands-on experience applied in live commercial environments across Wayflyer and everambr.

💬
Company Brain
Built an AI-powered knowledge base from hundreds of hours of interview footage, enabling Marketing and Sales to find relevant customer assets, use cases and quotes on demand.
⚡
Content Pipelines
AI content workflows at Wayflyer for research, scripting and repurposing across paid and organic channels, compressing the time between brief and live content.
🔧
Custom Built Tools
Bespoke tools for everambr covering daily P&L monitoring, cash-flow forecasting and expense tracking, replacing software costing multiples of the build cost.
💻
Codex & Web Build
Uses Codex to build landing pages and implement complex website changes for product launches and campaigns, shipping directly without a development dependency.
🎮
Generative Creative
Develops generative imagery, video and voice for advertising across both businesses, integrating AI-generated creative into live paid campaigns.
🌎
Localisation at Scale
Handled localisation across 80+ countries at everambr — ad creative, website copy, pricing and platform configuration — using AI to compress what would typically be a team effort.
Generative AI
Claude, ChatGPT, Gemini, Codex - used daily across content, copy, creative and code
CMS Platforms
Shopify (advanced), WordPress, Sanity, headless CMS concepts
Analytics
GA4, PostHog, Triple Whale, Storehero, multi-channel attribution
Paid Media
Meta, Google, TikTok - hands-on campaign management, creative testing and attribution
Web Build
HTML, CSS, JavaScript - able to build and ship pages without a development dependency
AI Workflow Automation
Custom pipelines for content production, reporting, research and asset repurposing
Recognition

Awards & Education

2020
30 Under 30
Irish Independent
2019
One to Watch
Sunday Business Post
2019
Best Start-up
IBYE
2019
Lead Entrepreneur of the Year
Enterprise Ireland
2019
Local Enterprise Award
Dun Laoghaire Rathdown
2018
National Enterprise Awards
Runner-Up
2016
MSc Digital Marketing (Level 9)
Digital Marketing Institute, Ireland
2013
BComm International with French
University College Dublin